AI Search Traffic Tracking: ChatGPT, Perplexity, Copilot
AI search traffic tracking compared: how GA4, Adobe, Kixo, and custom channel groups separate ChatGPT, Perplexity, and Copilot referrals — and where they fail.
We test analytics tools so you don't burn a quarter finding out.
Independent, hands-on comparisons of product, marketing & mobile analytics tools. Every comparison here comes from real accounts, real event volumes, and our own credit card on the free tiers — not vendor benchmark decks.
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Firebase Analytics Alternatives When BigQuery Isn't Enough
Practical Firebase analytics alternatives scored on migration effort, not marketing: Mixpanel, PostHog, Amplitude, and Kixo, with honest cost and history caveats.
GA4 vs Product Analytics: Where GA4 Stops Being Enough
A practitioner's take on GA4 vs product analytics: why session scoping breaks feature funnels, a 10-question audit, and honest graduation paths.
Session Replay vs Heatmaps vs Product Analytics
Session replay vs heatmaps vs product analytics: three tools answer three different questions. Here's how the data types differ and how to chain all three.
CDP vs Product Analytics vs MMP: Which Do You Need?
CDP vs product analytics vs MMP explained by where your data lives — a practical decision tree for which tool your team actually needs, and when.
Product Analytics With Email: Combined Tool vs Separate Stack
When does product analytics with email belong in one platform versus a best-of-breed stack? A team-shape scoring framework, the real silo tax, and honest tool notes.
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