Erin Shaw
Former growth PM at two B2B SaaS startups. I run the head-to-head testing here — real accounts, real event volumes, my own credit card on the free tiers.
About Best Analytics Tools
Independent, hands-on comparisons of product, marketing & mobile analytics tools.
Best Analytics Tools covers analytics & attribution tool comparisons and buyer's guides. The publishing rule we hold ourselves to is simple: if we haven't run the tool with a real account and real event volumes, we don't rank it. Vendor benchmarks and analyst quadrants don't count as testing.
How we test
For every comparison we sign up like a normal buyer, wire in realistic event volumes, sit through the sales demos, and read the pricing pages the way a procurement team would — fine print first. We name the pricing gotchas before the feature lists, and every verdict ends with who should not buy the winner.
The people
Independence
We're part of an openly-operated portfolio of trade publications and some vendors we cover sponsor us. That relationship is disclosed, sponsor links are tagged as sponsored, and no sponsor gets editorial input. The details are on our editorial standards page.